Paris: Three things to know about the Generali Balloon, a tourist attraction and flying laboratory

Thank you to the French economic newspaper Les Échos for this comprehensive and informative article, which shows how an iconic tourist attraction is helping the climate 🌱🌎

The Generali Balloon is first and foremost a wonderful experience of seeing Paris from the sky, at an altitude of 150 meters, floating gently, silently, and safely through the air.
💡 But did you know that it’s also a flying laboratory that studies air quality and climate change, and raises public awareness about these issues?

Congratulations to all the project partners: CNRS, Météo-France, ECMWF-Copernicus, ICOS, Generali, City of Paris, Aerophile.